Those same dynamics hold true in countries around the world, like Germany, India, and Italy, for instance, when “cheap” and “best” are translated into local languages. Worldwide industry list search interest for “best” vs. “cheap” A line graph illustrates the upward trend of search interest in “best” as search interest for “cheap” declines over the same period. best cheap Think with Google Source: Google Trends, Worldwide, 2004–July 2020. Share The precise value industry list of “cheap” may vary between individuals, but it still carries a singular meaning. “Best,” on the other hand, can have a wide range of meanings, including value, quality, performance, or popularity.
This is the kind of research behavior that happens in the “messy middle” between trigger and purchase. And as COVID-19 has accelerated online shopping and industry list research around the world, it’s more important than ever for brands to learn how to make sense of it. Applying behavioral sciences principles to the purchase decision process Last year we set out to update our perspective on consumer decision-making, and with the help of behavioral science experts, The Behavioural Architects, we started on a journey into decoding how consumers decide what to buy. We industry list conducted literary reviews, shopping observation studies, search trend analyses, and a large-scale experiment.
Our aim was to understand how consumers make decisions in an online environment of abundant choice and limitless information. What we found was that industry list people deal with scale and complexity by using cognitive biases encoded deep in their psychology. As these biases existed long before the internet, we were curious to understand how they affect people’s purchase decisions today. What happens in the messy middle? Two mental modes Through the research, an industry list updated decision-making model began to take shape.